I think perhaps one of the reasons I fell head over heals in love with social media is the ability for something small to go big so easily. It happens every day with video content.

This tee is an awesome example.

Somewhere, somehow it went viral. After the first rather ironic review of the tee on Amazon, it was followed by a flood of others. Currently there are 911 of them, most of which are worth checking out.

But what I love most about this story is how often people criticise social media and how it actually leads to sales and profit. This week alone sales of the Three Wolf Moon tee have increased 2,300%. Booya.