I can only assume it was the result of a class project, perhaps where the best “ad” was chosen to be used as a direct marketing campaign.

It reminded me of something I once heard an academic say not too long ago, “The internet is for nothing but smut and porn”. I’m sure there’s a whole ‘nother blog post in that quote, but maybe the above is a good example of a meme going mainstream, even to a Grade 6er. Or maybe it shows that in the hands of the consumer, all content comes back to Lolcats.