Regrettably, once again this blog turns into some kind of sharing of advice or knowledge that I’ve acquired recently from my life in the adland.

Chokito is a chocolate bar. Naturally I despise it because Cadbury Boost is a client of mine.

But if you were to jump into the DeLorean, travel back in time a week and look at their Facebook page, you would notice the name of the page was Chokito says No No No. However if you take a look now, it is simply Chokito.

This is interesting because changing the name of a page is not something Facebook do.

Unless of course, which is what I’m slowing learning, you’re spending money. By investing in a shit load of media on Facebook, you can get away with much more.

So use it to your advantage.