14 June 2008

Posted at 10:52h in abc, apple, channel 10, channel nine, channel seven, good news week, itunes, network ten, nine network, thank god you're here by

There is no doubt in my mind that ABC is leading the way in new media of all the television networks. Not only have they developed excellent websites which allow the viewers to become involved on another medium but they were the first to adopt the concept of podcasting. Whilst it's far easier for them to do so given their non commercial status, this was the first step in what will soon change the way we view television in Australia. The other commercial networks are tied down a little more with advertising issues. And that is why I would like to commend Network Ten. They dipped their foot in the water by podcasting one sketch of the successful Thank God You're Here online each week last year. For the entire season it didn't leave the Top 5 Australian Podcasts in iTunes. Interestingly, these five minute segments were book marked with ten second spots. They've now plunged head first and podcasted the entire show of Good News Week, with similar rankings as Thank God You're Here. Even more interestingly without any spots at all. Either way this is a positive step forward, albeit a slow one, for new media. Now how long until Nine Network and Channel Seven get on board?...

13 June 2008

Posted at 18:18h in blogging, cursing, fuck swearing, generation y, personal brand by

Firstly, my apologies. I didn't mean for that to be such a provocative title but it got your attention, eh? Where do you stand on swearing in blogs? I don't mean any random swearing but when it is used to show passion or expression. Does it further add to the fact I'm a Generation Y, 18 year old blogger? Or does it steal credibility, portray me as unprofessional and ward off potential employers or more importantly readers?...

11 June 2008

Posted at 10:58h in advertising, billboard, times square by

1 Times Square is a very profitable building. In an block made famous for its advertising, this address is the number one player. It costs roughly US$300,000 a month to have your sign on this building. In 2000, it was estimated the owner brought in monthly checks of up to US$250,000,000. The most interesting thing about this building? It's empty and the insides are completely gutted. It brings in more money through advertising than it would having to deal with pesky tenants. That is a ridiculous amount of money. I would love to see the ROI for brands that use these electronic billboards....

09 June 2008

Posted at 01:23h in al gore, australia, climate crisis, design, entertainment, itunes, technology, ted by

You'd be a clown if you weren't subscribed to TED presentations in iTunes. Not only are there some fantastic talks on marketing but nearly every single presentation offers something unique. For anyone ever doing a presentation of your own, there's definitely something to learn. Here's a great presentation I've watched just now by Al Gore...