25 November 2008

Posted at 20:44h in adspace pioneers, bigpond, julian cole, telstra by

Before I get into it, should probably talk quickly about the Digital Marketing & Media Summit. It was okay.Julian Cole was kind enough to hook me up with a free ticket, and I certainly would have been annoyed had I paid $990. Even then I only hung around for half a day, the student in me decided to wait until after lunch before leaving.The best thing I got from the day was a couple of ideas for blog posts.For the audience there, they may have found some sessions useful but honestly most presentations were fairly dry. The exception of course was Julian's (it's possible that was only the case because I helped him out on stage).A question asked to Julian was what were some examples of social media marketing being done well in Australia. He talked about Bigpond on Twitter, which is a great case study, but even then they started out as a disaster.Clearly Australia is lagging. But before I get too pessimistic, I wouldn't mind building a list of Australian examples and case studies. So throwing it out to you guys, what Australian brands have used social media well?...

23 November 2008

Posted at 14:57h in adspace pioneers, broadcast, julian cole, response, social media by

"Social media is more than just advertising", said Julian Cole at the Digital Marketing & Media Summit on Friday. So quotable that I wrote it down to blog about. I realised that without even intending to, I accidentally drew the line as to what is and isn't advertising when it comes to social media marketing, based on my two social media strategies. The first is Broadcast, which is in a sense advertising and marketing focused. The second, Response, however is simply customer service. Not everyone needs to market and advertise their product. But everyone should be engaging in and developing good customer service....

04 November 2008

Posted at 20:24h in adspace pioneers, blogging, julian cole, social media by

Juju Cole wrote a pretty neat article a few weeks about about how awesome the Australian social media marketing bloggers are. The article talks about the ridiculous amount of free content and resources available to brands wanting to establish themselves in this space.The only problem, of course, is that brands need someone to tell them they should be adding these bloggers to their RSS Feed in the first place. Just like someone needs to tell them they should have a Google Alerts account set up.Both are free, but to know about them you already need to be inside the social media circle. Getting there isn't hard, but the majority of brands need someone to push them in.So perhaps social media marketers, agencies and consultants should be looking to pull clients inside that circle?...

25 August 2008

Posted at 14:32h in adspace pioneers, bandt, creative is not a department, david gillespie, julian cole, marketing magazine, social currency, social objects, user generated content by

Not quite absolutely nothing. I recently subscribed to B&T Magazine and found interesting the "advice column". Unfortunately I didn't get a chance to respond to the magazine in time, so I thought I'd do it here instead. Here was their question...