work

Yesterday I arrived home from a trip around the world in 21 days. For the final unit of my degree, we traveled to Hong Kong, London, Milan, Madrid, Paris, New York & Los Angeles. Over the three weeks we visited brands and agencies such as Google, Ogilvy & Mather, DDB, L'Oreal, Citroen, Arsenal and Zara. Good times.And tomorrow I start my full time career at George Patts.I think I just hit a new stage in the life cycle....

When we see a shit ad, it's only natural to blame the agency. In fact, I've spent a fair few words on this blog doing just that.But what I'm slowing realising is there's far too many reasons a remarkable idea might never see the light of day. Perhaps, as a result, this leaves us with teh campaigns we judge so harshly.Not just the fact that it can all come down to one person but issues with legal, budget, timing etc.At the end of the day, if the client is happy then the rest of us should be too....