woolworths

Ahh, advertising. Despite what university textbooks and agency websites tell me, sometimes you don't need strategy. Or even creative. Running the most basic ad in a newspaper and some good shelf space is sometimes enough. And that's exactly what Coles have done to promote the new Wispa chocolate bar they've imported exclusively from Cadbury UK. At the end of the day, a good product is a good product, and it's certainly done a good job infiltrating my friendship circles. And it might even be enough to get me to shop at Coles occasionally....

I shop at Woolworths. And I will always shop at Woolworths. It's not that I have a logical reason to although I'd guess it's because my Dad did his weekly shop at Woolworths while I was growing up. And I never plan to step foot into a Coles store, not even for specials. Assuming I always live in an area where there's a Woolworths close by, I'm a life long customer of the Fresh Food People. So Coles, I'm giving you the heads up right now that any marketing dollars you spend on me over the next 50 years are wasted. But with your junk mail drops and interruptive traditional media spend, you continue flush money down the drain. Shame....