It's about this time each year that Year 12 students start attending open days across the country to determine which university they'll attend next year. Of course the course they get offered plays a big part in this, but I know that the student life on campus is something many consider. It's the reason I chose Caulfield over Clayton for those of you playing at home.Year 12's attend open day, but all the universities look good at open day. They ask their older enrolled friends, but probably get mixed results. And the websites are all the same with way too much generic information. So where does today's Year 12 student turn to? I know if I was about to graduate high school one of the things I'd do is check out the university's Fan Page on Facebook.Here's some of the more popular universities' Fan Pages...

Okay okay, let's talk about yesterday's post. To clarify; + I am not your stereotypical Gen Y. + Traditional media can still be effective for Gen Y. If anything, I'm an innovator and an early adopter of technology. Most teenagers don't know what a blog is, let alone write one. Most of the popular haven't heard the term RSS. And I certainly do not believe traditional media is dead to Gen Y. My point was more so about the business models, and how people keep trying to push them on a generation that won't accept them. The post was deliberately provocative and certainly a conversation starter. Like every other self obsessed Gen Y, I do like to stir the pot every so often and earn me some attention. If anything, I wanted people to take out of that post the fact that there are people like me, who do not consume traditional media at all. So if you're a marketer who wants to target me specifically, heritage media is a no go. The other point to take out is that in a generation or two's time, there's going to be a lot more people like me and the current business models are just not going to fly. I don't know how to finish this post, so I'm going to throw it over to you guys. SMS 0400 949 184 either "A" or "B" to decide how I can best finish this post. Option A Most importantly, brands need to start getting it right today. You can't win a marathon if you're only just learning to crawl. Option B Most importantly, brands need to start getting it right today. You can't land on the Moon if you're only just inventing fire. ...

My BFF, Simon Oboler, just had a rant about people who don't respond to emails. And I must say, I've been a recent victim myself. Recently I got in touch with someone at an agency. We had a chat about the possibility of working there and they said someone would be in touch by the end of the week. I received an email saying they'd call me in a few days. I never got a call. About a month later I followed up with an email as a polite reminder. Never got a response. We're now about two or three months from the initial conversation I had about working with them. This is not a rant about the fact I didn't get a job. I really don't mind. But I did expect someone to get back to me. With the number of recent graduates making calls and sending emails lately, surely these people realise that not only are personal brands being tarnished here, but organisation and agency brands too? My opinion of the agency isn't what it once was. And we all know what Gen Y's do with brands they don't like...

It's funny how things can change in only a few days. As of Friday night I was in the middle of constructing a six foot high pencil made of wood with the text "www.iwanttoworkatleoburnett.com" inscribed on the side. I had big plans to get this couriered to the Managing Director at Leo Burnett Melbourne and earn myself an interview. My plan was to go in as the naive student and learn, then ideally leverage social media and build a name for myself. But things change. I've decided that these guys aren't going to give me the experience I want. So before I make my next move someone suggested I throw this out to my small, but hopefully passion, audience. I honestly don't expect a response but I hope there's no harm in trying. Can you help me get experience in new or social media? And if anyone wants six planks of wood shaped like a pencil let me know....

Welcome to Pigs Don't Fly, a new blog written by yours truly, Zac Martin. I am an undergraduate student at Monash University in Melbourne, Australia. I'm studying a Bachelor of Business (Management) / Bachelor of Business (Marketing) and its because of this that I've decided to start my own blog. The blog will focus on the most part on marketing, particularly keying in on innovative marketing campaigns across Australia. Inspired by numerous blogs and podcasts, I'll soon make a link to these when this blog is customized correctly. I also have a logo and other images in the works, which will be uploaded when possible. At this stage the blog will be infrequent depending on my time and content available. ...