toyota

I've been driving for nearly half a year now and one of the most fascinating things I've found is the unspoken concept of flashing your headlights. Usually this is done to let other drivers know of any dangers ahead, such as animals on the road or a upcoming car accident. However, it also applies to any police cars with their speed cameras out. Particularly over the Easter weekend, I was flashed a number of times and then I myself flashed other oncoming cars. I'm not sure if this concept exists outside Australian culture but it certainly plays on the strong sense of mateship, even for those you don't know. Now just imagine a brand could do something similar. Create an action, embed it into a culture and create a direct link to your brand that will last for years. The closest example I can think of is the "Oh What A Feeling" Toyota Jump....

In case you missed it, the title is a late night attempt at an acronym for the Australian Record Industry Association Awards (or ARIAS as they are known). The question of "Are Retailers Intentionally Advertising Subliminally?" should be raised after the airing of the 2007 Awards on the 28th of October. Take a look at this footage as seen on Network Ten...