strategy

Here's some fun statistics for you that I promise I didn't make up. 71% of peeps are becoming more selective regarding the pages they Like on Facebook The two main reasons people leave pages are because updates aren't relevant or are posted too often. When this happens 19% of peeps do nothing, 38% block the posts from their News Feed and 43% unlike the page. As more and more brands jump on the Facebook bandwagon, the market gets to a point of saturation and fans start to get choosey. There's only so many times you can click the Like button. The first-mover advantage was a win if you got there, but you probably didn't which means you really need to be doing something of value on your page. Most brands think the solution is to launch with a campaign and a media buy to build a foundation audience. Which usually works. But once that's over, they spend the rest of the year when their budget runs out pumping out pointless status updates. There's only so many times you can ask someone to Like a status or fill in the blank. I know I'm guilty of it, where you write bait posts to crack a good level of engagement. But at some point people are going to start seeing past these shitty pointless status updates that don't mean anything. Instead, you need to be entertaining or useful. There's enough brands trying the former (most of them failing), but not enough for the latter. And I reckon one really useful post does better things for your brand and page than 20 pointless ones....

Brands are quickly jumping on Facebook in massed. And most of them are putting a some money behind media and these pages to build strategy, content and a well managed community.Sooner or later though, there'll be too many brands on Facebook. There's only so much room in one's consideration set for brands they'll follow on Facebook, before they say no more. The quality of content, freebies that are given away and innovation will make a difference. So will the degree of how rad your brand is (banks and life insurance companies might struggle). Above all, I imagine given how lazy consumers tend to be, it will be survival of fastest. Those brands that get in early will probably succeed simply because people can't be bothered deleting them....

Who's behind the social media strategy for the Government? Because they're doing a pretty fucking great job, on both the federal and state level. Probably far better than many brands. And when the Government is doing a better job than you, maybe it's time to lift your game just a little. Firstly, the bid for the World Cup is quite remarkable. The official website is, well, kinda cool as well as this totally rad video...

Last October I posted about two social media strategy models I had been working on. The first was Response and the second was Broadcast. Taking on the advice of Gavin Heaton and Kate Richardson I have made some slight adjustments to the Response model. While I would recommend reading the original post, the key differences are the addition of measurement on behalf of the marketer and recognising the circular nature of this process. Thoughts?...