01 November 2009

Posted at 21:03h in adam ferrier, cool, personal brand, social currency by

I've been thinking about "cool" lately. Ignoring the fact it's probably not cool to use the word "cool", start by taking a look at Adam Ferrier's thoughts on the five indicators of someone's coolness.I suppose thinking about the cool people I know, my definition would be that the coolest person in the room has the personal brand worth the most social currency. Here their personal brand encompasses everything from their personality to what they're wearing to what they do for a living. Included in this is the ability to share said social currency through remarkable story telling.Just had this stuff on my mind a bit lately. What do you think? What makes someone cool?...

25 August 2008

Posted at 14:32h in adspace pioneers, bandt, creative is not a department, david gillespie, julian cole, marketing magazine, social currency, social objects, user generated content by

Not quite absolutely nothing. I recently subscribed to B&T Magazine and found interesting the "advice column". Unfortunately I didn't get a chance to respond to the magazine in time, so I thought I'd do it here instead. Here was their question...