24 January 2009

Posted at 19:04h in apple, gen y, guitar hero, itunes, micro transactions, second life by

Micro transactions. The new media business model that is going to save at least two industries and possibly cure cancer. Tying in nicely with the long tail, micro transactions work perfectly for a pirate ridden Gen Y and where traditional business models have failed. Gen Y want everything free, but are happy to pay a small amount for instant gratification. If it's worth paying for, we'll pay for it. Here are some examples...