purple cow

Carlton Dry have recently just finished up an aight digital campaign, Team Dry. The premise is simple, upload a video of you doing a useless talent and win $50,000. So far, not that interesting. The campaign is okay, not really purple cow material but certainly not too bad. What I did like was the approach taken to encourage people to submit entries. Readers of men's magazines Ralph and Zoo were told if they submitted an entry with a copy of the magazine in the video, they would receive a free slab of Carlton Dry. A great incentive to encourage people to enter competitions, particularly those with high levels of engagement. Unfortunately it seems they have decided to ignore the submission I entered before the deadline. One email address I attempted to contact them on was rejected and the other has gone ignored. Can anyone put my in touch with someone behind the campaign? I want my free slab of beer. If not, the half a day I spent making the videos means I have enough pent up anger to never buy Carlton Dry. Ever....

... remarkably bad, that is. I can't say enough about the importance of being remarkable. Seth Godin's Purple Cow is what they should be teaching in university marketing degrees. Matt Granfield loves it almost as much as I do. But it's easy to be remarkable when you're product or service isn't good. But that's not the kind of remarkable you want to be....

The first time you see a cow it's exciting. The next time it isn't. Unless it's purple.The first time you see a busker it's exciting. The next time it isn't. Unless they're playing on your train.I was on my journey home on the train last night when a young man with a trumpet jumped on and announced he would be playing a few songs. For the next twenty minutes during my ride out of the city I listened to a rather talented trumpeter.Being the Uni student that I am, I rarely give to buskers unless they are remarkable. Yet I gave to this guy.Matt Granfield has an excellent post on how anything can be remarkable if you make it, including brown shoe laces. And now buskers....

Whether you agree with Seth Godin's views or not, there is no doubt about the fact that he can write. This probably explains his rank as the best marketing blog on the net. I've being following it for a few months now, and recently purchased his book Free Prize Inside. I feel very out of league commenting, but I have on order Purple Cow and Meatball Sundae. If there's one thing you can learn from him, its the way he writes. Any new blogger, marketing or not, should follow his work just to gain as basic understanding of the best practice when it comes to blogging. Whether this is to keep it simple, short and to the point or the importance of regular but relevant content. It's certainly going to change the way I blog. ...