process

I've been thinking a bit about the agency process recently.And it surprises me how much impact just one person in that process can have. In some cases millions of dollars are put on the line, and it can all come down to a single few people.A client might turn down a great idea. An account manager might not be convincing enough. Or the creativity didn't hit at the right time. But on any other day, with any other person, the outcome could be different.And for some reason, it's been doing my head in lately. Crazy....