peter wagstaff

I am a student from the School of Peter Wagstaff. I started my business degree thinking I would head towards a career management. Yet in my first semester I took Marketing Theory and Practise, a unit headed up by Peter Wagstaff. Upon completing it, I had a new career path. But his influence doesn't stop there. It was by listening to his podcast, Marketing Today that I first discovered social media through Julian Cole. He also writes a blog, RenewEd, which focuses on the future of education and how teaching has and should be changing for Gen Y students. He is undoubtedly the best lecturer I have had in my two year stint at Monash. He is also the most passionate. I have no doubt I would not be where I am today without him. Not only has Wags been an incredible mentor, it's hasn't been uncommon for myself to drop by his office regularly unannounced for a chat. Along side other students from the School of Peter Wagstaff, Julian Cole, Josh Strawczynski, Rick Clarke and Simon Oboler, I would like to say thank you Wags. ...

Be sure to check out Marketing Today where Peter, Jules, Simon and myself discuss The Perfect Viral in Episode #64. During this discussion a point was raised regarding the effective use of preview images on YouTube. Generally a hot female or a cleavage shot tended to give your video a higher view count. I also learnt, that this preview image is selected from the exact middle of your video. Now take a look at Episode #1 of a fairly quirky series called Zeroes...

First episode of The Gruen Transfer aired just now. Peter Wagstaff, Julian Cole and myself sat on Twitter during the show as a little experiment, adding an extra element to see their reactions. I only signed up on Twitter today but I'm already starting to see its potential. Wasn't quite what I expected but interesting. This week's challenge was to sell a whale meat campaign. DDB used the quote in the title playing against the consumption of beef. While Jack Watts Currie played on the idea of an angry prawn on a BBQ and at the end of the spot there was a flash of a website. The website actually exists, I find that very cool. Worth looking at, particularly if you're not studying marketing. I assume the ABC will podcast it....

I have taken the next step in establishing my personal brand and appeared on my first podcast. I encourage you all to check out Peter Wagstaff's Marketing Today, Episode #61. Peter Wagstaff, Julian Cole, Simon Oboler, Rick Clarke and myself discuss the potential of student blogging. I guess, much like blogging, your podcasting ability gets better with practice....