mumbrella

For fuck's sake, stop commenting under a fake name.I don't mean here. You can be anonymous all you like here.I mean on trade press websites. If you're from the agency or the client the article is about, the general rule should be not to comment. And if you do, do it under your real name with a link back to your blog/twitter account/email address.Even if for no other reason than the fact most of these blogs track IP addresses on comments. And you look like a jerk face when you get caught. #firstworldrants...

Welcome to the 2009 Australian Marketing Trade Press Awards. As you've no doubt noticed, with the new year approaching trade press publications go crazy with their annual awards. Which isn't surprising really given this is an industry that places such importance on self recognition. Is it just me or does the whole concept of nominating yourself for an award seem odd? Or more so that you have to pay for it? But before I turn this into a rant about weirdly shaped trophies and unnecessary flight carbon emissions, I ask you; who will award the awarders? Said publications will recognise the best in the industry throughout 2009 in a multitude of categories, but none of which are Best in Trade Press. So with the little credibility I have, let the awards begin...

The only reason I haven't mentioned mUmbrella yet is because it seems obvious you should already be reading it. If this model can be successfully monetised, it will be the future of journalism. Also Mumbles gave me some link love so I feel like I owe him. ;]...