1. Nathan Bush 2. Katie Chatfield 3. Julian Cole 4. Adam Ferrier 5. Matt Granfield 6. Gavin Heaton 7. Stan Lee 8. Zac Martin 9. Daniel Oyston 10. Laurel Papworth 11. Kate Richardson 12. Ben Shepherd 13. Jye Smith 14. Gordon Whitehead 15. Craig Wilson 16. Trevor Young This post is on the left hand side of the graph. Obviously I couldn't put everyone up there....

As a current student I think I can provide an interesting perspective on the marketing industry, at least from the view of how it's being taught to soon to be graduates.Check out this article by Alana Taylor and pretty much replace the word "journalism" with "marketing". That's how I feel. Even as a student of one of, if not, the best marketing degrees in Victoria (modest, I know) the course is lacking. I can't help but feel that a student who graduates in two years (like myself) is going to be so far behind the industry it's not funny. Unless of course they're researching this stuff independently or learning and blogging about it on the side.I know as a blogger I'm far too bias towards the idea of blogging. But all evidence, according to my own personal experience, tells me that being active in this area is better than nothing. I imagine when I graduate I'll be fine, but what about everyone else?...

If you're trying to market a product to me, particularly through social media, try becoming my mate. A good start is to buy me a beer. Give me something of value for free, otherwise I can find another friend who will. But don't keep buying me beers all night, because after a while I'll start to think you have other motives. Eventually I'll get the next round to make it worth your while. Now you've got my thirst quenched (and yours), the next step is to earn the friendship. Hang around for a few hours and have a chat. Tell a story or two. If you're more of the quiet type, just sit back and enjoy the conversation. No yelling though. And you're not allowed to get us kicked out either. Though you can be inappropriate because that's what my mates do. But if you're out with my Mum then you should act like a gentleman. When I'm out drinking, I'm not looking to buy what ever it is you're selling me. But when I wake up tomorrow with a hang over I'll remember who you are. If you've been out with me and my friends on a few different nights, I'll know where to find you when I need to. Beer...

As I finish my first year of a marketing degree, I come to realise I'm working towards a career where I'll be hated. Marketers are in the same league as used car dealers, lawyers and police officers when it comes to their public image.Dr Con Starvos in this month's Marketing (December, 2007) summed it up perfectly when he said "The childhood obesity crisis is still being blamed on marketers, who are also taking the heat for making children anorexic and image conscious".Why can't we marketers market our profession a little more successfully?...

I read an article in Marketing (November, 2007) that brought to my attention a real innovation. According to Luke Berry, managing director of Innovative Solutions Oceania Group, the 18 to 30 year old market tends to be resistant to most advertising. A perfect way to target this segment is with the Wizmark Talking Urinal Cake. Basically, these small devices are installed in male urinals and when activated a recorded message starts. Usually placed in bars, there are many benefits to this innovation...