25 August 2008

Posted at 14:32h in adspace pioneers, bandt, creative is not a department, david gillespie, julian cole, marketing magazine, social currency, social objects, user generated content by

Not quite absolutely nothing. I recently subscribed to B&T Magazine and found interesting the "advice column". Unfortunately I didn't get a chance to respond to the magazine in time, so I thought I'd do it here instead. Here was their question...

18 August 2008

Posted at 22:00h in boing boing, gen y marketing podcast, julian cole, marketing magazine, sprite, truth hunters by

Nearly six months ago Sprite ran the Truth Hunters campaign. I blogged about it in February, when it received a fair bit of flack from the Gen Y Marketing Podcast boys and possibly lead to this article about not trusting your advertising agency with digital media by Julian Cole. Well six months later The Long Tail kicks in. Boing Boing ran an article on it a couple of days ago with one of the videos spiking in hits. And while buzz around this campaign increased significantly, Sprite didn't respond in any way. Imagine if they released another video. Or updated the website. Or ran another contest. Social Media doesn't have a short term option....

11 July 2008

Posted at 18:57h in brand dna, marketing magazine, stan lee, stanley johnson by

Imagine my surprise when I'm lying in bed on a cold rainy night, flicking through July's edition of Marketing Magazine to see my name appear in print. Alongside social media extraordinaire and good friend Julian Cole, Stanley Johnson throws a casual mention my way in The Youth of Today: Digitally Lethargic?, part of his Around the Blogosphere column. It might not seem like much, especially to blog about, but as I read it, a light in my head clicked on and I realised this is the career and life I want. Interestingly, Stan later goes on to talk about a remarkable attempt by a graduate to get a job. I too am currently planning and implementing an idea that will get me a position at an advertising agency. I doubt it will spread like Sam's, but it will get me noticed. And within two months, I will be working at Leo Burnett Melbourne. So cheers Stan, I think I owe you a beer or twelve. ...