heineken

...then you're probably going to be subject to similar campaigns. Or at least its likely if you drink Heineken and drive a Holden. Julian Cole linked me to an interesting little blog Talent Imitates, Genius Steals written by Faris Yakob. After looking through it just last night and then watching an episode of House, I noticed a rather familiar commercial. The "original" was for Heineken beer, and much like many of the beer commercials it was a pretty kickin' advert...     And the "stolen" is for Holden's new ute, which is also a pretty sweet advert...     Does anyone else spot the similar theme there? Don't get me wrong, I think they're both great ads, particularly Holden's use of Aussie rock band Jet (and their single Rip It Up), but it raises the question as to what level can two campaigns be similar? Where is the line between stealing someone else's creative idea and imitating another? Take a look at You Thought We Wouldn't Notice? and see for yourself. Is it really genius to steal? ...