government

Who's behind the social media strategy for the Government? Because they're doing a pretty fucking great job, on both the federal and state level. Probably far better than many brands. And when the Government is doing a better job than you, maybe it's time to lift your game just a little. Firstly, the bid for the World Cup is quite remarkable. The official website is, well, kinda cool as well as this totally rad video...

Here is a disappointing page. It's the top sponsored channels on YouTube sorted by the most amount of subscribers of all time in Australia.These brands must be paying for this privilege. I've been told they do receive banner ads as part of that package, but that's about it. They're pretty much normal accounts, ones that you or I could register.But of all the brands who are sinking money into these channels, the most popular channel has just 1,300 subscribers. And it's the Government.I find it beyond disappointing that's the best we can do, particularly with the budgets they would have been allocated. Where's the ROI on that? Maybe they'd have been better off with a normal, free account....

I don't know who Andrew Ranger is but any brand looking to launch themselves on social media could learn a lot from him. He is the person behind Formal Protest Fair Evasion Day (1,394 Members) and I Will Party On Parliament House Steps In Protest Against The 2am Curfew (9,090 Members), two of the biggest buzz generators on Facebook of late. Once again social media proves just how powerful an individual can be and how their influence can significantly impact a brand....