free

I don't pay for most of my content, and I haven't for a long time.Even my once beloved DVD collection has been replaced by torrents. My music and television shows have long been downloaded and most recently, I've even started torrenting my books and reading them on an iPad.It's fair to say, I don't pay for content. But I want to.I do realise that someone needs to pay for it, and I'd be willing to do so if it was easy and 100% of the money went to the team who produced it.I'd happy throw a few dollars to an author of a book if I knew it was going directly to them (and their editor, etc.) Likewise for a band, and it could even for movies and television shows. What I don't want to pay for is the unnecessary cost of middle men, distributors and physical production. I've just finished reading five Game of Thrones books. I didn't pay for them, but seeings how they kept me busy for the best part of two months, I'd happy give a good amount of money to George R. R. Martin and his crew if it was easy. But I can't find a donation button anywhere, and the only way to 'pay' is to give a large proportion of the money to the likes of Amazon and Angus & Robertson.At the end of an ebook, television series or album, there should be an option to donate/pay, with the proceeds going directly to those who produced it. I know then I'd pay for content instead of 'stealing' it....

In what seems like months ago, I raised a few questions on how Gen Y and iGen's consumed content. As one old bull kindly pointed out, it's easy to ask questions and not answer them. So how do you as a marketer, media producer or content creator get through to me? Simple. Using one of these new media business models, based on the concept of free or with microtransactions. Things like Dr Horrible and Clark and Michael are great examples. We, as Gen Y's and iGen's, are not going to pay more than what content is worth. And we've been brought up thinking that this content, especially digital content, is free or valued at only a few dollars. Most advertisers, content creators and media producers fail to see how this can be monetised, but the examples above show it's possible. That's how you get through to someone like me and still walk our profitable....

Chris Anderson is pretty much a genius. His work on The Long Tail is pretty much amazing and his latest ideas about Free have really taken my interest. A couple of weeks ago I posted some of my concepts for new media business models. A couple of days later David Armano posted this diagram which lead me to Chris's work. In a moment of the light bulb going off in my head I realised my models almost perfectly fit the first three of his Models of Free. Read both my post and his for a deeper understand but basically...