fan pages

Here's some fun statistics for you that I promise I didn't make up. 71% of peeps are becoming more selective regarding the pages they Like on Facebook The two main reasons people leave pages are because updates aren't relevant or are posted too often. When this happens 19% of peeps do nothing, 38% block the posts from their News Feed and 43% unlike the page. As more and more brands jump on the Facebook bandwagon, the market gets to a point of saturation and fans start to get choosey. There's only so many times you can click the Like button. The first-mover advantage was a win if you got there, but you probably didn't which means you really need to be doing something of value on your page. Most brands think the solution is to launch with a campaign and a media buy to build a foundation audience. Which usually works. But once that's over, they spend the rest of the year when their budget runs out pumping out pointless status updates. There's only so many times you can ask someone to Like a status or fill in the blank. I know I'm guilty of it, where you write bait posts to crack a good level of engagement. But at some point people are going to start seeing past these shitty pointless status updates that don't mean anything. Instead, you need to be entertaining or useful. There's enough brands trying the former (most of them failing), but not enough for the latter. And I reckon one really useful post does better things for your brand and page than 20 pointless ones....

In one day, a Facebook page of ours went from 11 fans to 3,440. How did we do it? Well it's another benefit you have access to if you're willing to spend some money that earns you a relationship with the Facebook team. From there, all you need is an existing fan created page. Unless it's already being well managed (see how Soap approached the Bubble O'Bill page) a dead community on an inactive page is a waste. As it stands, these fan create pages are technically not allowed and are a breach of copyright/trademark/legal stuff. Facebook will delete the page and migrate the fans across to yours. You can expect a small drop off from fans who haven't heard from the page in potentially years, but also a fantastic response from a now ignited community who have been otherwise dead. And that's the quickest way to grow your fan page....

People often complain about Facebook's regular design changes. Yet it improves their experience on the site and they forget about it a week later. But more importantly, these regular updates stop Facebook from doing a MySpace, that is remaining stagnant until a point of irrelevancy.Perhaps in one of their biggest revamps, today we saw Facebook introduce Open Graph. This is a game changer, and keeps Facebook relevant for an extra umpteen years. Combine that with the high investment many users have with their accounts (identity, networks, memories and content), Facebook isn't going anywhere any time soon.And Facebook's constant changes are the reason. So stop your whinging. And while you're at it, Like this blog by clicking the button below....

I think the social media community manager role is going to explode over the next year or so. These roles will be responsible for looking after a number of small communities or have a full time gig looking after one big one. Even those that are large enough to run themselves require moderation to an extent.And the role will be a broad one. They'll require customer service skills, an understanding of how consumers use social media and technology, analytical skills, basic design skills and the ability to produce and source content.And if you're looking for one, I reckon the place to start is with your favourite Twitter personality. Find someone who fits your brand, produces relevant, regular content and manages their following well. Then bring them on board....

When I started this blog two and a half years ago, I wasn't even on Facebook. Now I have a job, for the most part, because of it. And scarily, in another two and a half years, it may not even be around. In the mean time, I will do my best to continue to blog as often as possible. Fair respect for those peeps in the industry who are pumping out consistently good content....