18 May 2011

Posted at 21:57h in creativity, installation, interact, melbourne by

A few months ago a water feature was installed on the corner of Swanston Street and Collins Street in Melbourne. For a while, the large stone wall with water cascading down one side remained untouched. But then slowly people walking passed realised that the leaves from the trees surrounding the feature could be stuck to the wall. Quickly, messages and pictures started appearing. A walk passed this wall each lunch time would have a new piece of art every day. As I've said before, people like to think they're creative. Yet not enough brands create things for people to interact with. This water feature is the perfect example, and it wasn't even intended to be. I wonder what a digital/mobile version of this would look like. ...

05 February 2011

Posted at 17:06h in copywriting, creativity, ugc, youtube by

Nearly everyone likes to think they're creative (even if they're not). I'm certainly one of those people. We like to flex our creative muscles where we can, but never really go out of our way to do so. We express this in the everyday things like updating our Facebook status with something witty. Or writing a funny product review on Amazon. In fact, here are my recent feedback posts on eBay...

19 November 2009

Posted at 19:13h in agency, client, creativity, process by

I've been thinking a bit about the agency process recently.And it surprises me how much impact just one person in that process can have. In some cases millions of dollars are put on the line, and it can all come down to a single few people.A client might turn down a great idea. An account manager might not be convincing enough. Or the creativity didn't hit at the right time. But on any other day, with any other person, the outcome could be different.And for some reason, it's been doing my head in lately. Crazy....

02 April 2009

Posted at 23:02h in copy, craig, creativity, poster, stealing, street art, theft by

I don't know what it is, but lately a lot of content that has had me in tears. I feel like someone finally understood my sense of humour and is tailoring productions to meet my comedic needs. The latest is a series of posters by Craig. Pretty funny stuff. But turns out the idea and even the copy belongs to Chris. If he were a brand I'd tear him to shreds. I don't know where my moral compass stands in regards to non branded/commercial content. I'm leaning towards not cool. But what's is cool is the response. I've seen a few online, but here are two I spotted walking down Chapel Street today. Admittedly they weren't quite as funny as the originals (or fakes) but love the user generated responses that a popping up everywhere. Couldn't get a better high resolution version, maybe if they'd written less and printed it bigger they would get more coverage online? But what is rad, one of these was from a local bakery who wanted Craig to to join a club they started. For ten minutes work, what a great idea for a small business. ...