cool

I've been thinking about "cool" lately. Ignoring the fact it's probably not cool to use the word "cool", start by taking a look at Adam Ferrier's thoughts on the five indicators of someone's coolness.I suppose thinking about the cool people I know, my definition would be that the coolest person in the room has the personal brand worth the most social currency. Here their personal brand encompasses everything from their personality to what they're wearing to what they do for a living. Included in this is the ability to share said social currency through remarkable story telling.Just had this stuff on my mind a bit lately. What do you think? What makes someone cool?...