coca cola

Or at least that's what the ACCC believes. This nonsense about their crack down on the Coca Cola myth busting campaign is rubbish. Consumers realise Coke isn't good for you. If Coke wants to try and change their image, then let them do it. You don't walk into Maccas and assume their burgers are healthy just because they offer a salad on the menu. And this is not the first time the ACCC has assumed you're a complete moron, they did it last year with a Skins campaign. Sure you old guys and girls think there's a lot wrong with Generation Y, but one thing going for them (us) is their (our) scepticism. I would suggest, with the help of the Internet, that today's consumer is smarter than ever before. The ACCC needs to step off and let marketers do their work. No lines were crossed in either of these cases and consumers are smart enough and sceptical enough to know this. And if it changes their buyer behaviour, well done to the work of the marketers....

One of my marketing hates is when a campaign, usually a television spot, advertises an industry and not a specific product.Most advertising fails to integrate the content with the brand. Throwing a logo at the end of a commercial rarely does anything. Same with making the logo bigger. This spot promotes online casinos, not Ladbrokes Casino. This joke of a campaign advertises instant noodles, not Fantastic Noodles.But when you see an Apple iPod commercial, you know it. They aren't advertising any MP3 Player, they are advertising iPods.Same with Coke and Pepsi do it well too. Schweppes has done it well here and I think Solo has pulled it off here too. In all four cases, they promote their specific product and brand, not the soft drink industry.Yet so many campaigns don't. A waste of money and one of the many reasons the television spot should ensure their will is all in order before a long and painful death....

I picked up a bottle of Another Bloody Water yesterday. What an incredibly creative product design. The labels is written extremely well and really plays on the idea that no one cares what brand of water they drink. I know I certainly don't, until now. Product design is important, even for those regular purchases and a little innovation can make all the difference. Its the reason I will buy the new slim can line of Coke. And its the same reason I've stopped purchasing Lynx because of their twisty top can. ...