Posted at 21:10h
, coca cola
Or at least that's what the ACCC believes. This nonsense about their crack down on the Coca Cola myth busting campaign is rubbish. Consumers realise Coke isn't good for you. If Coke wants to try and change their image, then let them do it.
You don't walk into Maccas and assume their burgers are healthy just because they offer a salad on the menu. And this is not the first time the ACCC has assumed you're a complete moron, they did it last year with a Skins campaign.
Sure you old guys and girls think there's a lot wrong with Generation Y, but one thing going for them (us) is their (our) scepticism. I would suggest, with the help of the Internet, that today's consumer is smarter than ever before.
The ACCC needs to step off and let marketers do their work. No lines were crossed in either of these cases and consumers are smart enough and sceptical enough to know this. And if it changes their buyer behaviour, well done to the work of the marketers....