channel nine

There is no doubt in my mind that ABC is leading the way in new media of all the television networks. Not only have they developed excellent websites which allow the viewers to become involved on another medium but they were the first to adopt the concept of podcasting. Whilst it's far easier for them to do so given their non commercial status, this was the first step in what will soon change the way we view television in Australia. The other commercial networks are tied down a little more with advertising issues. And that is why I would like to commend Network Ten. They dipped their foot in the water by podcasting one sketch of the successful Thank God You're Here online each week last year. For the entire season it didn't leave the Top 5 Australian Podcasts in iTunes. Interestingly, these five minute segments were book marked with ten second spots. They've now plunged head first and podcasted the entire show of Good News Week, with similar rankings as Thank God You're Here. Even more interestingly without any spots at all. Either way this is a positive step forward, albeit a slow one, for new media. Now how long until Nine Network and Channel Seven get on board?...