campaign

I've seen some posts lately questioning a marketer's purpose in using Chatroulette. People criticise the lack of long term strategic thinking when it comes to social media, particularly the relevance of a short term campaign.But if you're building a community or a following or a tribe or a cult, you need small campaignable ideas to keep them ignited. Or even reward them. Or keep your brand top of mind...

In August this year I stumbled upon a contest called Bob's Got No Idea. The brand behind the campaign was yet to be revealed and entrants were asked to submit an essay or video demonstrating some sort of creativity about advertising. I initially dismissed it but at the last minute (reflecting back, somewhat gladly) decided to enter with this submission...