I went paint balling on the weekend for the first time. Not only did I leave with a few welts across my back, but also with a feeling of how poorly the business was managed from a digital experience sense. The website was hard to find and hard to use. It wasn't intuitive and lacked a number of features that would make the process of organising 20 guys on a buck's party much easier. Everyone talks about the next generation of entrepreneurs starting up the next Facebook or Angry Birds, but I think there's a bigger opportunity; your everyday businesses, particularly services. Paint balling, plumbing, computer repairs, and car washing; everyday analogue businesses. But unlike their current-day counterparts, the next generation of business start ups will be run by digital natives. They'll have killer websites (personalised, localised and mobile optimised) and will crush their competition in SEO. I'm in half a mind to ditch this advertising nonsense and see what I could make of a paint balling business....

One of the things you pick up doing a business degree is how fucking awesome Google are. Used in nearly every human resource example possible, Google are constantly highlighted as the number one employer of choice. Pretty much of all time. So when you're told someone will be in touch from Google and you don't hear back after three weeks, even with a follow up email, it's a little disappointing. Especially when it comes from a brand you love. It's not enough to make me jump to Bing by any means, but a taint in a brand you love hurts the most. And on a complete side note, the fact I applied for a gig in their Sydney office, told my best mate about it, he applied, he's pretty much interviewed immediately, my application seems to get lost in bureaucracy, he soon after lands the gig and moves to Sydney next weekend has absolutely nothing to do with the bitterness of this post. ;]...