brand dna

A week ago, I was followed by @TheBogan on Twitter. After slowly building momentum over the past seven days, his follower count is building and I've seen his tweets retweeted a number of times. I'm not sure if it's because myself and Stan have engaged with him a fair bit, but he seems to be fairly involved with the Australian marketing bloggers. It only occurred to me this morning, but could this be a cunning marketing campaign for VB? While I doubt that's the case, wouldn't it be incredible if it were so? I love the creativity. I love the brand tie in. I love the audience engagement. I even love that it's completely non transparent, and Julian agrees sometimes it's appropriate to break the so called "social media rules". It could also be some guy who just wants a creative outlet. It might even be Stan himself. But maybe, just maybe, it's a genius piece of work by Droga5....

Imagine my surprise when I'm lying in bed on a cold rainy night, flicking through July's edition of Marketing Magazine to see my name appear in print. Alongside social media extraordinaire and good friend Julian Cole, Stanley Johnson throws a casual mention my way in The Youth of Today: Digitally Lethargic?, part of his Around the Blogosphere column. It might not seem like much, especially to blog about, but as I read it, a light in my head clicked on and I realised this is the career and life I want. Interestingly, Stan later goes on to talk about a remarkable attempt by a graduate to get a job. I too am currently planning and implementing an idea that will get me a position at an advertising agency. I doubt it will spread like Sam's, but it will get me noticed. And within two months, I will be working at Leo Burnett Melbourne. So cheers Stan, I think I owe you a beer or twelve. ...