bandt

Welcome to the 2009 Australian Marketing Trade Press Awards. As you've no doubt noticed, with the new year approaching trade press publications go crazy with their annual awards. Which isn't surprising really given this is an industry that places such importance on self recognition. Is it just me or does the whole concept of nominating yourself for an award seem odd? Or more so that you have to pay for it? But before I turn this into a rant about weirdly shaped trophies and unnecessary flight carbon emissions, I ask you; who will award the awarders? Said publications will recognise the best in the industry throughout 2009 in a multitude of categories, but none of which are Best in Trade Press. So with the little credibility I have, let the awards begin...

For those of you who have been following this blog for a couple of months or longer would know I'm a Joker who likes starting fires. Which is the approach I took in a recent posting in an open letter to the editor of B&T Magazine. Many of your criticised said approach and I think the comments that resulted are probably more interesting than the post itself. But let's take a look at the outcome...

Not quite absolutely nothing. I recently subscribed to B&T Magazine and found interesting the "advice column". Unfortunately I didn't get a chance to respond to the magazine in time, so I thought I'd do it here instead. Here was their question...