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Welcome to the 2009 Australian Marketing Trade Press Awards. As you've no doubt noticed, with the new year approaching trade press publications go crazy with their annual awards. Which isn't surprising really given this is an industry that places such importance on self recognition. Is it just me or does the whole concept of nominating yourself for an award seem odd? Or more so that you have to pay for it? But before I turn this into a rant about weirdly shaped trophies and unnecessary flight carbon emissions, I ask you; who will award the awarders? Said publications will recognise the best in the industry throughout 2009 in a multitude of categories, but none of which are Best in Trade Press. So with the little credibility I have, let the awards begin...

My last post about the marketing trade press caused quite the stir. I suppose you could call this the sequal. Dear Tim Addington and Matt Porter, I am subscribed to both your magazines, B&T and AdNews respectively. And I have a problem, I sincerely hope you can help. But before we get started; Timbo, I must admit I was disappointed you failed to reply to my last letter. Matt, I hope you see this as an opportunity to one up yourself on your rival by dropping a comment below. And just so you don't feel left out Kylie Flavell, I have no complains about Marketing Magazine today. Anyway bros, included in my subscription to your magazines, I receive a daily email updating me on what's what in the industry. This is how the daily routine usually goes...