abc

I just watched ABC's Lawrence Leung's Choose Your Own Adventure. Seriously funny shit. My perfect genre of comedy. Instant favourite.Side note before I start, how fucking awesome are the ABC? Not only are they producing the best television content in Australia but they're doing a killer job in the transition from old to new media. Podcasting, online content, iView. Awesome. They continue to lead the way, in fact my second ever post 18 months ago said something similar. Anywho, in the show, Lawrence was looking at some techniques for picking up girls. One guy suggested the use of phonetic ambiguity, which is when you say something that can be interpreted as something else but more subtly.The example they used was the term "below me", which can sound like "blow me". So when you say to a girl about something being below you, she's apparently meant to drop to her knees. I'm struggling to see this actually work but more interestingly has it been done in marketing before?Or can you think of your own to use in a TVC or radio spot?...

There is no doubt in my mind that ABC is leading the way in new media of all the television networks. Not only have they developed excellent websites which allow the viewers to become involved on another medium but they were the first to adopt the concept of podcasting. Whilst it's far easier for them to do so given their non commercial status, this was the first step in what will soon change the way we view television in Australia. The other commercial networks are tied down a little more with advertising issues. And that is why I would like to commend Network Ten. They dipped their foot in the water by podcasting one sketch of the successful Thank God You're Here online each week last year. For the entire season it didn't leave the Top 5 Australian Podcasts in iTunes. Interestingly, these five minute segments were book marked with ten second spots. They've now plunged head first and podcasted the entire show of Good News Week, with similar rankings as Thank God You're Here. Even more interestingly without any spots at all. Either way this is a positive step forward, albeit a slow one, for new media. Now how long until Nine Network and Channel Seven get on board?...

First episode of The Gruen Transfer aired just now. Peter Wagstaff, Julian Cole and myself sat on Twitter during the show as a little experiment, adding an extra element to see their reactions. I only signed up on Twitter today but I'm already starting to see its potential. Wasn't quite what I expected but interesting. This week's challenge was to sell a whale meat campaign. DDB used the quote in the title playing against the consumption of beef. While Jack Watts Currie played on the idea of an angry prawn on a BBQ and at the end of the spot there was a flash of a website. The website actually exists, I find that very cool. Worth looking at, particularly if you're not studying marketing. I assume the ABC will podcast it....

Last week I wrote about a fictional product being launched as an actual one. Similarly, Mr G's Naughty Girl single was launched this week from ABC's Summer Heights High, a song performed by actor Chris Lilley during the series. With the success of the show this would certainly have gone straight to number one on the charts...

The Chaser are an Australian group of six who focus on political satire. Starting with a mock newspaper at University, this comedic team have become well known for The Chaser's War On Everything which first aired in 2006 on Australian Broadcasting Corporation (ABC). I've been a big fan for a long time, well before they became mainstream. However their popularity has increased exponentially over the past few months with two controversial stunts that have sent their ratings skyrocketing. The first was a stunt breaching the security of the APEC Summit...