7-eleven

As a massive fan of Futurama, I could not wait to insert Bender's Big Score into my DVD player. To say the least, it certainly did not disappoint my high expectations. Upon doing some reading about the movie, I discovered 20th Century Fox has filed to protect the trademark Slurm in relation to what looks like soft drinks. I love when fictional products become real, a little like slurpees becoming squishies for the Simpsons Movie release at 7-Eleven. When can we expect Slurm on our shelves in Australia? ...

Today is the 7th of November, or rather 7/11. 7-Eleven has capitalised on this with National 7-Eleven Day. Simply go into your local store and say "Happy 7-Eleven Day" to receive your free slurpee.I think this is a really creative campaign that should work well for them, particularly if they run something like this every year. Its targeted well to their market and I believe there should be a good turn out.There's also good use of their Facebook Event which seems to have gained a lot of popularity with over 40,000 people expressing interest. Unfortunately, it seems they've almost hidden away their promotional videos on the official website, with none of these posted on YouTube.I know I'll be heading down for my free slurpee, will you?...