May 2010

For fuck's sake, stop commenting under a fake name.I don't mean here. You can be anonymous all you like here.I mean on trade press websites. If you're from the agency or the client the article is about, the general rule should be not to comment. And if you do, do it under your real name with a link back to your blog/twitter account/email address.Even if for no other reason than the fact most of these blogs track IP addresses on comments. And you look like a jerk face when you get caught. #firstworldrants...

Unless you have a really fucking good idea, you're a band or you're targeting prepubescent emo tweens, do not set up a MySpace page.It's a waste of time and money, and it tells the consumer you have no idea what you're doing.I can't believe I'm saying this, but it's worse than setting up a Facebook Page for the sake of it. Or a Twitter account because everyone else is.#firstworldrants...

Fuck it. I'm getting an iPad.But why is it so hard to work out the pricing structure if I go with the 3G option? I Googled four different telco's, and only three had paid search results leading me to the correct place. Two of those asked me to register my interest and told me they'll get back to me at some point (never). And the one remaining is my current provider who doesn't give me reception in my own house.One of the telco's has an amazing opportunity to get a massive share of the iPad market. Too bad they're all fucking it up. That, and the fact they're all bloody expensive, is the reason I'll probably go with the WiFi only version....

I've seen some posts lately questioning a marketer's purpose in using Chatroulette. People criticise the lack of long term strategic thinking when it comes to social media, particularly the relevance of a short term campaign.But if you're building a community or a following or a tribe or a cult, you need small campaignable ideas to keep them ignited. Or even reward them. Or keep your brand top of mind...

People often complain about Facebook's regular design changes. Yet it improves their experience on the site and they forget about it a week later. But more importantly, these regular updates stop Facebook from doing a MySpace, that is remaining stagnant until a point of irrelevancy.Perhaps in one of their biggest revamps, today we saw Facebook introduce Open Graph. This is a game changer, and keeps Facebook relevant for an extra umpteen years. Combine that with the high investment many users have with their accounts (identity, networks, memories and content), Facebook isn't going anywhere any time soon.And Facebook's constant changes are the reason. So stop your whinging. And while you're at it, Like this blog by clicking the button below....

I think the social media community manager role is going to explode over the next year or so. These roles will be responsible for looking after a number of small communities or have a full time gig looking after one big one. Even those that are large enough to run themselves require moderation to an extent.And the role will be a broad one. They'll require customer service skills, an understanding of how consumers use social media and technology, analytical skills, basic design skills and the ability to produce and source content.And if you're looking for one, I reckon the place to start is with your favourite Twitter personality. Find someone who fits your brand, produces relevant, regular content and manages their following well. Then bring them on board....