31 August 2010 A’rrr You A Pirate?
Upon questioning that incredible stat, I was pointed to this research from which the campaign is based.
This research would indicate 53% of Australians are pirates but roughly 60% of those do not consider themselves pirates (34% of all Australians in total). Fair enough.
But to say this 34% of people accidental pirates is a big stretch. They’re not accidentally breaking the law without realising it, they just don’t think they’re pirates. That’s a big difference, and not a conclusion I’d jump to to base a campaign around.
My second issue is how I image this research was conducted…
Have you ever downloaded a song illegally, burnt a DVD from the video store etc.?
YES or NO
Do you consider yourself a pirate?
YES or NO
Let’s assume I tick Yes to the first box. Now here’s just a few things that run through my head for the second question…
1) How do you define “pirate”?
2) No, I only watch movies I download, not sell them onto people.
3) Yes, but everyone’s a pirate these days, only losers watch shows on television.
4) No, pirating is naughty and I’m not a bad person.
5) Okay I know I’m a bad person, but I don’t want to admit that to this survey.
6) No, it’s not my fault, it’s the industry’s fault, right?
7) SHIT, THE FEDS MIGHT BE WATCHING THIS, OF COURSE NOT!
8) I bet if I tick No I can collect my money for doing this survey sooner anyway.
People know what they’re doing is wrong. And your survey, and your campaign, isn’t enough to convince me the concept of accidental piracy is anything but ridiculous and a waste of money.
Go back to guilting me. I’ve stopped downloading Australian content because of it. Although that may be because Australia doesn’t produce much worth downloading.
Also, what’s with the dude playing different characters? So don’t get that.