May 2010

Okay, the last of my #firstworldrants. For a while.If someone writes a post about you or flames you in a comment, don't reply. Don't add fuel to the fire in an attempt to explain yourself or start an argument.It's like playing in a game of women's hockey. You might win, but at the end of the day you're not really a winner, are you?It doesn't look good.If you can't post your response in a witty comment that is no more than two sentences, don't do it. Write a response on your own blog sure, but don't be a woman who plays hockey for anything more than fun....

For fuck's sake, stop commenting under a fake name.I don't mean here. You can be anonymous all you like here.I mean on trade press websites. If you're from the agency or the client the article is about, the general rule should be not to comment. And if you do, do it under your real name with a link back to your blog/twitter account/email address.Even if for no other reason than the fact most of these blogs track IP addresses on comments. And you look like a jerk face when you get caught. #firstworldrants...

Unless you have a really fucking good idea, you're a band or you're targeting prepubescent emo tweens, do not set up a MySpace page.It's a waste of time and money, and it tells the consumer you have no idea what you're doing.I can't believe I'm saying this, but it's worse than setting up a Facebook Page for the sake of it. Or a Twitter account because everyone else is.#firstworldrants...

Fuck it. I'm getting an iPad.But why is it so hard to work out the pricing structure if I go with the 3G option? I Googled four different telco's, and only three had paid search results leading me to the correct place. Two of those asked me to register my interest and told me they'll get back to me at some point (never). And the one remaining is my current provider who doesn't give me reception in my own house.One of the telco's has an amazing opportunity to get a massive share of the iPad market. Too bad they're all fucking it up. That, and the fact they're all bloody expensive, is the reason I'll probably go with the WiFi only version....

I've seen some posts lately questioning a marketer's purpose in using Chatroulette. People criticise the lack of long term strategic thinking when it comes to social media, particularly the relevance of a short term campaign.But if you're building a community or a following or a tribe or a cult, you need small campaignable ideas to keep them ignited. Or even reward them. Or keep your brand top of mind...