April 2010

People often complain about Facebook's regular design changes. Yet it improves their experience on the site and they forget about it a week later. But more importantly, these regular updates stop Facebook from doing a MySpace, that is remaining stagnant until a point of irrelevancy.Perhaps in one of their biggest revamps, today we saw Facebook introduce Open Graph. This is a game changer, and keeps Facebook relevant for an extra umpteen years. Combine that with the high investment many users have with their accounts (identity, networks, memories and content), Facebook isn't going anywhere any time soon.And Facebook's constant changes are the reason. So stop your whinging. And while you're at it, Like this blog by clicking the button below....

I think the social media community manager role is going to explode over the next year or so. These roles will be responsible for looking after a number of small communities or have a full time gig looking after one big one. Even those that are large enough to run themselves require moderation to an extent.And the role will be a broad one. They'll require customer service skills, an understanding of how consumers use social media and technology, analytical skills, basic design skills and the ability to produce and source content.And if you're looking for one, I reckon the place to start is with your favourite Twitter personality. Find someone who fits your brand, produces relevant, regular content and manages their following well. Then bring them on board....

When I started this blog two and a half years ago, I wasn't even on Facebook. Now I have a job, for the most part, because of it. And scarily, in another two and a half years, it may not even be around. In the mean time, I will do my best to continue to blog as often as possible. Fair respect for those peeps in the industry who are pumping out consistently good content....