Keep Them Smiling

Keep Them Smiling

When we see a shit ad, it’s only natural to blame the agency. In fact, I’ve spent a fair few words on this blog doing just that.

But what I’m slowing realising is there’s far too many reasons a remarkable idea might never see the light of day. Perhaps, as a result, this leaves us with teh campaigns we judge so harshly.

Not just the fact that it can all come down to one person but issues with legal, budget, timing etc.

At the end of the day, if the client is happy then the rest of us should be too.

No Comments
  • Stan Lee
    Posted at 14:41h, 19 March Reply

    Having a great idea is easy. Making it a reality is not.

  • Nathan Bush
    Posted at 15:27h, 19 March Reply

    Zac is becoming an ad man! Welcome Zac.

  • Marek
    Posted at 16:21h, 19 March Reply

    One of my clients had 20 stakeholders review, feedback and approve campaign content.
    And that was just on the client-side.
    Add in the agency – acc service, planning, creative and production and you've got a small democratic nightmare.

    It's probably the main reason why so many people go out on their own as consultants.

  • lauren
    Posted at 17:00h, 22 March Reply

    ha-ha!! the critic becomes a creator.. welcome to the fold zac.

  • Rick
    Posted at 22:47h, 22 March Reply

    "At the end of the day, if the client is happy then the rest of us should be too."

    What about us poor people who have to watch them?

  • Adam Jaffrey
    Posted at 12:57h, 23 March Reply

    Sometimes though Zac, a shit Ad is simply just that. I don't know how some do get to see the light of day.
    Check out my post: When Advertising Fails – Part 1

  • Jason Tsitsopoulos
    Posted at 21:59h, 25 March Reply

    Your becoming one of them! NOOOOOO 😛

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