02 February 2010 The Happiness Virus
Now I love a good opinion piece. I write them often. And I’m fairly certain that’s how I fool most of you into reading this blog occasionally.
But I have to respectfully say these guys are wrong.
This is a fucking awesome viral by Coca Cola. And I can call it that because that was its intention and that’s what it achieved. Yes it is probably fake and over acted, and yes it doesn’t follow what some would dub the conventions of creating a viral… but it went viral. And in a big way.
The only people who are going to watch that and leave disappointed work in this industry I love called advertising.
But what really gets me excited in the pants about this is its branding. This is not just a piece of entertaining content that someone’s slapped a logo on the end of (check out that link, would love to get your thoughts on that too). The video is about the product. And not just product placement. Even the current brand personality of happiness comes across.
I’m just gonna put it out there, but this is the perfect piece of branded content.