February 2010

I think it's a tell of a struggling medium when it advertises the fact you can advertise with them. I imagine their advertising revenue can't be too successful if they have no ads to place in that media space. You see it all the time on websites with banner ads suggesting one could "advertise here". It's also pretty popular on the inside of trains. And I realised today, that radio has been doing it for a while with a pretty heavy push lately. Is this the sign of a dying medium, or at least a profitable one? And how long until we see a major television networks running similar ads?...

My final project as an intern at George Patterson Y&R was to do a presentation on the world of advertising through the eyes of a 20 year old. And the first thing I did, was to go through the database that is nearly two and a half years of my own opinion. You would not believe how useful it was. Although I've had some complete rubbish posts in the past, fuck I've written some good stuff if I can say so myself. And fuck it feels good to read a joke you wrote two years ago and still laugh at it. Good times....

You know what the best thing about being in a relationship is? You don't get those annoying "Meet single 18 year old girls" ads on Facebook. Upon this realisation, it reminded me of an argument I once had with a tutor. The class discussion was about database marketing, and her advice to students was to never sign up to any competition because your details will be used to spam you. Perhaps it's the naive utopian young marketer still yet to be beaten out of me by the industry, but isn't the more knowledge a brand has about you the better? Of course there will be brands who sell this information on to others. But ideally, brands can use this to reduce the amount of spam you're receiving, not increase it. Ads become more targeted, personalised and therefore more relevant. At the end of the day, ads are inevitable. And I personally would prefer brands to know as much as possible about me to make these ads as useful and value providing as they can be. And by definition, they no longer become spam....