Every six months or so somebody says something about Seth Godin's blog and the inability to comment. Laurel Papworth is the provoker this time with a very interesting post and an even more interesting discussion in the comments. Hilarious video content with poor acting aside, Seth explains his reasoning...
I am your stereotypical Gen Y. Admittedly I'm probably a little more tech savvy and geekier than most but this is how I communicate. I do not write letters. This is a given. And certainly not something I need to blog about. Although an interesting side point says companies should just send my bills and statements electronically, please stop wasting paper. I do not use a landline phone. With a ridiculous capped plan on my mobile I have no need to use a house phone. It's a waste of money for me to pay any rental fees yet companies still insist I give them a mobile number and a home number when filling in forms. If you're a telemarketer and no ones using landlines in 20 years...
This comic appears to be doing the rounds at the moment. 1 point for every person you recognise....
Okay okay, let's talk about yesterday's post. To clarify; + I am not your stereotypical Gen Y. + Traditional media can still be effective for Gen Y. If anything, I'm an innovator and an early adopter of technology. Most teenagers don't know what a blog is, let alone write one. Most of the popular haven't heard the term RSS. And I certainly do not believe traditional media is dead to Gen Y. My point was more so about the business models, and how people keep trying to push them on a generation that won't accept them. The post was deliberately provocative and certainly a conversation starter. Like every other self obsessed Gen Y, I do like to stir the pot every so often and earn me some attention. If anything, I wanted people to take out of that post the fact that there are people like me, who do not consume traditional media at all. So if you're a marketer who wants to target me specifically, heritage media is a no go. The other point to take out is that in a generation or two's time, there's going to be a lot more people like me and the current business models are just not going to fly. I don't know how to finish this post, so I'm going to throw it over to you guys. SMS 0400 949 184 either "A" or "B" to decide how I can best finish this post. Option A Most importantly, brands need to start getting it right today. You can't win a marathon if you're only just learning to crawl. Option B Most importantly, brands need to start getting it right today. You can't land on the Moon if you're only just inventing fire. ...
I am your stereotypical Gen Y. Admittedly I'm probably a little more tech savvy and geekier than most but this is how I consume my media. I do not read the newspaper. In fact I hardly even read newspaper websites. Instead I read blogs about topics I'm interested in. Some of it is news, but some is also entertainment, therefore removing my need for a newspaper at all. I use RSS to pull everything I want into one area. It doesn't waste my time with articles I don't read and most importantly it's free and for the most without interrupting ads. I do not listen to the radio. My iPhone has all my music on it. All of which I downloaded illegally and doesn't cost me a cent. It's as commercial free as Triple J, except all music I love. Through iTunes I download podcasts about news, marketing, comedy and my favourite, Hamish and Andy. Each day they are automatically downloaded and synced to my iPhone. My set up even allows me to listen to my iPhone through the car speakers. I do not watch television. What I don't watch on YouTube or what isn't a web series, I download. Again, illegally and again free. 2 minutes after a show has aired in the US it's sitting on my computer, ready to watch how I want and when I want. I sit my bed with my notebook or I watch on the train with my iPhone. I pause it when I want and most importantly, I watch without commercials. If you're still using these channels to advertise to Gen Y, you're an idiot. And if you're producing media based on these business models, you're fucked....
I don't publicly publish the tags or labels I use on each post. Probably because I'm never that consistent, plus I think it's a pretty useless tool. The search bar on the right brings up any mention in a post, so I can't really see their relevance.But I went through my tag list and here are the most popular tags since I started blogging in September 2007.+ Blogging (24)+ Facebook (22)+ Julian Cole (18)+ Google (15)+ Seth Godin (14)+ Social Media (14)+ YouTube (14)What are your most popular tags?...
Hey Michelle, A little birdie tells me you have been known to read this blog from time to time. Why not drop a comment and say, "Hello"? ;] And to the rest of my lurking audience (not that there's nothing wrong with lurking), it does help grow my ego when I get a comment from a new reader. So please, don't hesitate to comment if you have anything to say. Even if it's to disagree with me. And certainly don't worry about looking like an idiot...
Microsoft have launched a line of tees in order to make the brand appear trendier. It's going to take a few years until they reach Apple's level. But I have to say I like a couple of designs and would happily purchase them. Unfortunately you can't purchase any of the designs I'm interested in online. Idiots. ...
I've never once poked someone on Facebook....
I made a decision today. I will never have any AdSense running on this blog.I am the angry mob who wants to burn all banner ads and interruptive media. The only way I'd be interested in monetising this blog is through sponsorship, even then it has to be relevant and beneficial to you guys.I suppose that counts as a New Year's Resolution, yeah?...
