01 November 2009 Chill Bro
I suppose thinking about the cool people I know, my definition would be that the coolest person in the room has the personal brand worth the most social currency. Here their personal brand encompasses everything from their personality to what they’re wearing to what they do for a living. Included in this is the ability to share said social currency through remarkable story telling.
Just had this stuff on my mind a bit lately. What do you think? What makes someone cool?