13 September 2009 10 Things I Hate About Marketing
+ How cut throat the industry is.
+ The negative stigma attached to marketers in general.
+ That we can “add value” with “creativity” and make a product more expensive.
+ That we interrupt everyone, all the time.
+ That everyone thinks they’re a marketer.
+ That every marketer thinks they’re a social media expert.
+ That there are so many wankers in the industry.
+ That there’s such a rivalry between the traditional media people and new media people.
+ That marketers think they can segment consumers based on the year of their birth.
+ That we sell products that kill people.
+ How everything seems to be about winning awards. Or how many awards you’ve won. Or how agencies make ads specifically for awards.
But fuck I can’t wait to be a part of it.