11 July 2009 Why The Government Is Better At Social Media Than You
Who’s behind the social media strategy for the Government? Because they’re doing a pretty fucking great job, on both the federal and state level. Probably far better than many brands. And when the Government is doing a better job than you, maybe it’s time to lift your game just a little.
Can you imagine Howard appearing in that video? Anyway, they’ve also got a pretty strong presence on standard social networks, but particularly their Twitter account looks pretty healthy. Developing somewhat of a community around already passionate people is a great idea. Using that community to achieve your goal is even better.
As not even a soccer fan, I’m impressed.
Great use of the medium and a great way to personalise things. Not even Obama is doing that, and we all know social media is the only reason he won the election. ;]
What do you guys think of these two campaigns?