Tell Me A Story

Tell Me A Story

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  • Nathan Bush
    Posted at 15:34h, 27 January Reply

    Very cool. Where was that?

  • Zac Martin
    Posted at 15:38h, 27 January Reply

    @ Nathan

    Buffalo, New York in 1989. The campaign’s older than me! They released one every Monday over nine weeks.

  • Matt Granfield
    Posted at 15:42h, 27 January Reply

    Wonderful stuff! Have you been on Ads of The World?

  • John Lampard
    Posted at 15:51h, 27 January Reply

    Heh, very clever! 🙂

  • Kate Kendall
    Posted at 23:42h, 27 January Reply

    Great thanks for the heads-up Zac. Very interesting for our out of home issue coming up. And I need to get excited about OOH!

  • Kate Kendall
    Posted at 23:44h, 27 January Reply

    P.S Nice blogs to read list 🙁

  • talkingdigital
    Posted at 16:05h, 28 January Reply

    I may be an idiot (possible) or just boring (probable) but what on earth is it for and how did it go for them in terms of return.

    sure it’s very wonderful and a great narrative … but did it work?

  • Zac Martin
    Posted at 16:09h, 28 January Reply

    @ talkingdigital

    Garcia’s restaurant, a local in the town. Incredibly successful as far as I can tell. In terms of building awareness, the whole population knew who they were.

    And 19 year later it’s still being written about.

  • nat
    Posted at 21:38h, 28 January Reply

    Really? Everyone thinks this is clever? I guess this says a lot about how advertising is generally quite ordinary. It’s quaint at best. We all need to get out a little more I think…

  • Zac Martin
    Posted at 21:40h, 28 January Reply

    @ nat

    Want longer lasting sex?

  • Stan Lee
    Posted at 11:27h, 30 January Reply

    If you kids think this is as good as you say it is, you really should stop reading blogs, turn off your Twiitter and get out more.

    It’s a nice idea. Nothing more.

    It also has the scent of scam about it.

    That’s a large billboard. Expensive to buy. Expensive to produce.

    Doubt little ol’ Garcia’s could afford to run a campaign like that.

  • talkingdigital
    Posted at 14:03h, 30 January Reply

    have to say i agree stan … small local retaurant devises ad campaign with 9 creative refreshes, 9 production requirements, plus install, plus costs … seems like a little bit of over investment.

    if their ROI was it being written about in marketing blogs 19 years after the fact then i guess it worked … but would have liked to have seen the ROI on actual covers.

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