22 January 2009 I’m Not A Portrait
I am a caricature of Gen Y. I am not a accurate representation, and therefore not a portrait. Instead I emphasis and accentuate the most striking and interesting characteristics of this generation. So while there might not be many exactly like me, the majority are somewhat similar in at least one of their media consumption or communication habits.
As Craig Wilson said, “where there’s smoke there’s fire”. Things are changing. What behavioural changes Gen Y doesn’t exhibit, the next generation (whatever we’re calling them) will be born inherent with them.
Perhaps I’d be a better portrait of the next generation…
As to how to overcome these changes and the problems they present for the media and marketing industry… stay tuned in the coming weeks.