16 January 2009 Consider The Pot Stirred
+ I am not your stereotypical Gen Y.
+ Traditional media can still be effective for Gen Y.
If anything, I’m an innovator and an early adopter of technology. Most teenagers don’t know what a blog is, let alone write one. Most of the popular haven’t heard the term RSS.
And I certainly do not believe traditional media is dead to Gen Y. My point was more so about the business models, and how people keep trying to push them on a generation that won’t accept them.
The post was deliberately provocative and certainly a conversation starter. Like every other self obsessed Gen Y, I do like to stir the pot every so often and earn me some attention.
If anything, I wanted people to take out of that post the fact that there are people like me, who do not consume traditional media at all. So if you’re a marketer who wants to target me specifically, heritage media is a no go. The other point to take out is that in a generation or two’s time, there’s going to be a lot more people like me and the current business models are just not going to fly.
I don’t know how to finish this post, so I’m going to throw it over to you guys. SMS 0400 949 184 either “A” or “B” to decide how I can best finish this post.
Most importantly, brands need to start getting it right today. You can’t win a marathon if you’re only just learning to crawl.
Most importantly, brands need to start getting it right today. You can’t land on the Moon if you’re only just inventing fire.