January 2009

The only reason I haven't mentioned mUmbrella yet is because it seems obvious you should already be reading it. If this model can be successfully monetised, it will be the future of journalism. Also Mumbles gave me some link love so I feel like I owe him. ;]...

Micro transactions. The new media business model that is going to save at least two industries and possibly cure cancer. Tying in nicely with the long tail, micro transactions work perfectly for a pirate ridden Gen Y and where traditional business models have failed. Gen Y want everything free, but are happy to pay a small amount for instant gratification. If it's worth paying for, we'll pay for it. Here are some examples...

  Every six months or so somebody says something about Seth Godin's blog and the inability to comment. Laurel Papworth is the provoker this time with a very interesting post and an even more interesting discussion in the comments. Hilarious video content with poor acting aside, Seth explains his reasoning...

I am your stereotypical Gen Y. Admittedly I'm probably a little more tech savvy and geekier than most but this is how I communicate. I do not write letters. This is a given. And certainly not something I need to blog about. Although an interesting side point says companies should just send my bills and statements electronically, please stop wasting paper. I do not use a landline phone. With a ridiculous capped plan on my mobile I have no need to use a house phone. It's a waste of money for me to pay any rental fees yet companies still insist I give them a mobile number and a home number when filling in forms. If you're a telemarketer and no ones using landlines in 20 years...

Okay okay, let's talk about yesterday's post. To clarify; + I am not your stereotypical Gen Y. + Traditional media can still be effective for Gen Y. If anything, I'm an innovator and an early adopter of technology. Most teenagers don't know what a blog is, let alone write one. Most of the popular haven't heard the term RSS. And I certainly do not believe traditional media is dead to Gen Y. My point was more so about the business models, and how people keep trying to push them on a generation that won't accept them. The post was deliberately provocative and certainly a conversation starter. Like every other self obsessed Gen Y, I do like to stir the pot every so often and earn me some attention. If anything, I wanted people to take out of that post the fact that there are people like me, who do not consume traditional media at all. So if you're a marketer who wants to target me specifically, heritage media is a no go. The other point to take out is that in a generation or two's time, there's going to be a lot more people like me and the current business models are just not going to fly. I don't know how to finish this post, so I'm going to throw it over to you guys. SMS 0400 949 184 either "A" or "B" to decide how I can best finish this post. Option A Most importantly, brands need to start getting it right today. You can't win a marathon if you're only just learning to crawl. Option B Most importantly, brands need to start getting it right today. You can't land on the Moon if you're only just inventing fire. ...

I am your stereotypical Gen Y. Admittedly I'm probably a little more tech savvy and geekier than most but this is how I consume my media. I do not read the newspaper. In fact I hardly even read newspaper websites. Instead I read blogs about topics I'm interested in. Some of it is news, but some is also entertainment, therefore removing my need for a newspaper at all. I use RSS to pull everything I want into one area. It doesn't waste my time with articles I don't read and most importantly it's free and for the most without interrupting ads. I do not listen to the radio. My iPhone has all my music on it. All of which I downloaded illegally and doesn't cost me a cent. It's as commercial free as Triple J, except all music I love. Through iTunes I download podcasts about news, marketing, comedy and my favourite, Hamish and Andy. Each day they are automatically downloaded and synced to my iPhone. My set up even allows me to listen to my iPhone through the car speakers. I do not watch television. What I don't watch on YouTube or what isn't a web series, I download. Again, illegally and again free. 2 minutes after a show has aired in the US it's sitting on my computer, ready to watch how I want and when I want. I sit my bed with my notebook or I watch on the train with my iPhone. I pause it when I want and most importantly, I watch without commercials. If you're still using these channels to advertise to Gen Y, you're an idiot. And if you're producing media based on these business models, you're fucked....