November 2008

I guess this post is somewhat of a disclaimer.The way I write, I think many readers often assume one of both of the following points. Firstly, that I believe everyone should have a blog and secondly, that social media marketing is the answer to everything. This is not the case.I believe the potential a blogger has is incredible, but it would not be appropriate for every single person to write one. Just like some brands would have no benefit in writing one either.And social media marketing isn't the answer to everything. I hate traditional and interruption media and in five years your average marketing mix will have their roles very much minimised. But I'm the first to admit there are some amazing television spots, print ads and radio commercials out there and hey, once a year, I get a spam email that is actually useful. Traditional media can only get away with interrupting me if it's remarkable, and very rarely is this the case.So dearest readers, these two points are the grain of salt that my blog should be taken with....

Last week, Love Digital interviewed Seth Godin. This week they interviewed me. Cue the greatest anti climax of all time.The interview was a follow up on a previous post about marketing education.I've decided part of my degree should teach people how to handle interviews without sounding like too much of a knob....

As a current student I think I can provide an interesting perspective on the marketing industry, at least from the view of how it's being taught to soon to be graduates.Check out this article by Alana Taylor and pretty much replace the word "journalism" with "marketing". That's how I feel. Even as a student of one of, if not, the best marketing degrees in Victoria (modest, I know) the course is lacking. I can't help but feel that a student who graduates in two years (like myself) is going to be so far behind the industry it's not funny. Unless of course they're researching this stuff independently or learning and blogging about it on the side.I know as a blogger I'm far too bias towards the idea of blogging. But all evidence, according to my own personal experience, tells me that being active in this area is better than nothing. I imagine when I graduate I'll be fine, but what about everyone else?...

If you're trying to market a product to me, particularly through social media, try becoming my mate. A good start is to buy me a beer. Give me something of value for free, otherwise I can find another friend who will. But don't keep buying me beers all night, because after a while I'll start to think you have other motives. Eventually I'll get the next round to make it worth your while. Now you've got my thirst quenched (and yours), the next step is to earn the friendship. Hang around for a few hours and have a chat. Tell a story or two. If you're more of the quiet type, just sit back and enjoy the conversation. No yelling though. And you're not allowed to get us kicked out either. Though you can be inappropriate because that's what my mates do. But if you're out with my Mum then you should act like a gentleman. When I'm out drinking, I'm not looking to buy what ever it is you're selling me. But when I wake up tomorrow with a hang over I'll remember who you are. If you've been out with me and my friends on a few different nights, I'll know where to find you when I need to. Beer...

Juju Cole wrote a pretty neat article a few weeks about about how awesome the Australian social media marketing bloggers are. The article talks about the ridiculous amount of free content and resources available to brands wanting to establish themselves in this space.The only problem, of course, is that brands need someone to tell them they should be adding these bloggers to their RSS Feed in the first place. Just like someone needs to tell them they should have a Google Alerts account set up.Both are free, but to know about them you already need to be inside the social media circle. Getting there isn't hard, but the majority of brands need someone to push them in.So perhaps social media marketers, agencies and consultants should be looking to pull clients inside that circle?...

I guess this is one of those posts that if I were to die tomorrow I would be annoyed this came up first on my blog. But. I have a question which probably falls best under the Almost Pointless Blog Design category. Should the "Older Posts" button at the bottom of every blog be on the left hand side or the right hand side? If you read chronologically from left to right then I imagine it should be on the left. But if you want your blog to open like a book I suppose it should appear on the right. Thoughts?...

Something that has always bugged me is how people suggest good bloggers should be consistent with their content.I don't understand why this medium of new media needs to comply with traditional media practises.My Dad reads his newspaper every morning. Therefore his news paper must land on his doorstep at 6am each day. But I don't read the newspaper, I have an my RSS Feed. I want things to come in as they are published, not once a day at the same time.I try to post every second day. But sometimes it's longer and sometimes it's shorter. People subscribe to my blog and pull my feed into their reader when a post is published. So why does my content need to be consistent?...

I was on another episode of the Gen Y Marketing Podcast and Nat, who incidentally has a great little blog, suggested there should bee some sort of framework on the levels of engagement when it came to social media. I couldn't find anything so here are my thoughts.Unless you're specifically targeting a certain group of evangelists, every campaign should have three levels; Low, Medium and High...