December 2008

I am a student from the School of Peter Wagstaff. I started my business degree thinking I would head towards a career management. Yet in my first semester I took Marketing Theory and Practise, a unit headed up by Peter Wagstaff. Upon completing it, I had a new career path. But his influence doesn't stop there. It was by listening to his podcast, Marketing Today that I first discovered social media through Julian Cole. He also writes a blog, RenewEd, which focuses on the future of education and how teaching has and should be changing for Gen Y students. He is undoubtedly the best lecturer I have had in my two year stint at Monash. He is also the most passionate. I have no doubt I would not be where I am today without him. Not only has Wags been an incredible mentor, it's hasn't been uncommon for myself to drop by his office regularly unannounced for a chat. Along side other students from the School of Peter Wagstaff, Julian Cole, Josh Strawczynski, Rick Clarke and Simon Oboler, I would like to say thank you Wags....

My BFF, Simon Oboler, just had a rant about people who don't respond to emails. And I must say, I've been a recent victim myself. Recently I got in touch with someone at an agency. We had a chat about the possibility of working there and they said someone would be in touch by the end of the week. I received an email saying they'd call me in a few days. I never got a call. About a month later I followed up with an email as a polite reminder. Never got a response. We're now about two or three months from the initial conversation I had about working with them. This is not a rant about the fact I didn't get a job. I really don't mind. But I did expect someone to get back to me. With the number of recent graduates making calls and sending emails lately, surely these people realise that not only are personal brands being tarnished here, but organisation and agency brands too? My opinion of the agency isn't what it once was. And we all know what Gen Y's do with brands they don't like...

I use Blogger. People tell me I should be on WordPress. Repeatedly. But I'm at a point now where a change would be far too inconvenient. It got me thinking though, why does one choose a certain blogging platform over another? I think mine was simply because Julian Cole published on Blogger. He wrote the first blog I ever followed and therefore my natural choice was also Blogger. Why do you blog with who you're with?...

I realised today I haven't used my house phone in a while. The thick layer of dust is at least three months old. If people want to contact me, they do it by mobile, email, social networks, MSN or most recently, Skype. Not a good sign for telemarketers....

The latest episode of Jaffe Juice was one of the best I've heard in a while. Definitely worth checking out. Joseph Jaffe and David Spark discuss some common mistakes made when it comes to social media marketing. One that really made me laugh was Don't post a comment on your own Facebook profile wall. Although you can no longer do this with the new layout, sometimes something small like this can really make you stand out. Nothing's worse than looking like you have no idea what you're doing. Another thing you can do is ask if someone has a Facebook...

I should preface this by saying I've never been an outstanding university student. My results usually range from average to okay, occasionally I'll manage a decent mark if it's something I'm interested in (here's hoping for an HD in Electronic Marketing!). Anywho, I got my results for this semester. Failed a law subject. I think most other students would be a little concerned about this. It's a permanent black mark on my Academic Transcript. Yet I am not nearly as worried as I suppose I should be. When I threw out my resume, I threw out my Academic Transcript too. Anyone who asks to see it I think is asking the wrong questions. And even then, I think I'm better off focusing on other non curricular activities like this blog. But it doesn't really matter what I think. Potential employers could be reading this blog, so why not tell me, have I hurt my employability? Have I made it even worse by admitting in this public space?...

Before I get into it, should probably talk quickly about the Digital Marketing & Media Summit. It was okay.Julian Cole was kind enough to hook me up with a free ticket, and I certainly would have been annoyed had I paid $990. Even then I only hung around for half a day, the student in me decided to wait until after lunch before leaving.The best thing I got from the day was a couple of ideas for blog posts.For the audience there, they may have found some sessions useful but honestly most presentations were fairly dry. The exception of course was Julian's (it's possible that was only the case because I helped him out on stage).A question asked to Julian was what were some examples of social media marketing being done well in Australia. He talked about Bigpond on Twitter, which is a great case study, but even then they started out as a disaster.Clearly Australia is lagging. But before I get too pessimistic, I wouldn't mind building a list of Australian examples and case studies. So throwing it out to you guys, what Australian brands have used social media well?...

"Social media is more than just advertising", said Julian Cole at the Digital Marketing & Media Summit on Friday. So quotable that I wrote it down to blog about. I realised that without even intending to, I accidentally drew the line as to what is and isn't advertising when it comes to social media marketing, based on my two social media strategies. The first is Broadcast, which is in a sense advertising and marketing focused. The second, Response, however is simply customer service. Not everyone needs to market and advertise their product. But everyone should be engaging in and developing good customer service....